Otherwise known as "word of mouth" marketing, it's all about leveraging and mobilising your current customers and visitors to work for YOU, so that you can do less work and enjoy a bigger reward. Ag ood example of viral marketing online was how Hotmail always had a "do you want a free hotmail account?" everytime you got an email from a hotmail account user.
In this way, clients work for you by simply driving traffic to your business. This can be through word of mouth (telling their friends or sticking a few links on their web sites), or by running advertising campaigns to raise awareness of what you're selling.
Usually clients who take on an active role promoting your web sites (of course, viral marketing works just as well offline!) will expect to receive a commission for their efforts, just as any other affiliate would.
But heck, there's no problem with that, right? After all, that client just made you an extra sale, so without them you wouldn't have that extra money in the first place.
The point of viral marketing is that you want to turn ALL your customers and visitors are turned into partners.
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