SEO - Search Engine Optimization Explained

What is SEO? Search Engine Optimization Explained

SEO stands for "search engine optimization" or "search engine marketing".

Three things you must learn about SEO

1. The most important thing to understand is that you should take the time to learn SEO skills before you build a web site. SEO is NOT something you tack on afterwards. Right from the first bit of HTML, the first word you write, you need to have search engine optimization in mind. Content counts - the content of your site is probably the most important factor for a successful SEO strategy. The copy on all pages of your site should give useful information on topics that are unique or specific to your site.

Find what terms people are searching for and include them carefully in the copy of your pages. These are your "key phrases". Get them in the title of pages, in the url if possible, in headlines and in the body of your copy - but not at the expense of usability. Cramming copy with key phrases until it is virtually unreadable is counterproductive.

2. The second most important thing to learn is that search engines look at on-page factors. Build interesting keyword rich copy and content that keeps the search engines happy and your clients interested. After making a thorough research on the keywords, use the keywords in the metatags, titles and contents of your webpages. Use about 2 keywords in the contents of a single webpage.

3. Get quality link partners. Fiddling endlessly with your site won't help you at all if no one is linking to your site. You need lots of high quality, relevant links to your site if you want to rank well. When you add a link to a page where the main keyword phrase for that page is "blue widgets", make sure the links to that page include the phrase "blue widgets". Build a useful, interesting site. If you do that, it will be much easier to encourage other sites to link to your site.

You need a high page rank to be placed at a top position in a search engine. Linking to a website having a high page rank serves this purpose. To convince a website of high page rank requires all your efforts as websites with a high page rank do not always link to websites having lower page rank than theirs. You need to convince them to trade links. You can always go the easy way to get a high page rank by paying the websites of higher page rank to link to your website. Of course paying to link with high page rank websites is possible only with websites who offer such a feature.

With just a few simple search engine optimization tactics like these, you can be on your way to getting great SEO results.

To get your website on the search engine radars, please visit Vancouver Search Engine Optimization consultants - Netsurf Marketing.